Jonathan Mildenhall

Jonathan started his career in 1990 at McCann-Erickson and over the next 15 years rose rapidly through the London Ad industry, working at some of the world's most respected creative agencies including BBH, Lowe Howard Spink, Howell Henry, TBWA and Mother.

In 2006 Jonathan joined The Coca-Cola Company as VP, Global Advertising Strategy and Creative. In 2007 he lead the introduction of the global marketing platform “Open Happiness” which contributed to Coke’s most profitable growth period in 20 years, helping increase share prices from $29 to $81. It became Coke's most awarded marketing platform in history and helped snare 2013's Creative Marketer Of The Year Award at the Cannes Lions Festival.

Jonathan joined Airbnb in June 2014. He has never worked harder, never worked smarter, never felt more creative in his life. He says, “Airbnb has literally taken twenty years off me - I feel as energized and excited about the work that I do as I did in my late twenties.” My job is to create the most preeminent 21st Century SuperBrandMarketing organization. I have no idea how I will do it. But that's really the best part about it. We get to invent a whole new playbook.”